W talent term of the day: MOTHER AGENCY
An agency or manager who puts a model under an exclusive contract and then promotes the model to booking agencies. Normally the mother agency develops the model. Generally the mother agent sponsors models to cities far from where the model lives and manages relationships between the booking agency and the model. A good mother agency will provide continuing advice, support and assistance to a model who is with another booking agency. Mother agencies are compensated by taking a percentage of the model’s earnings for some period of time.
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